How to do SEO on a local website?
This is a million dollar question that is being asked by every SEO professional. Local SEO is a bit different from the average SEO campaign. The local SEO factors vary too much as compared to average SEO campaign. It is also being said that local SEO results rapidly change. Therefore, you need to be on your toes if you are working on local SEO project.
Most of the SEO professional get confused while working on a local business project. It seems quite challenging to them to rank on the first page of Google in local SEO.
However, today, we are going to tell you the step by step procedure to rank on the first page of Google in local SEO campaign.
On page signals
Before you roll your sleeves up and march after link building, you need to scrutinize yours on a page. You need to pay detail attention to all on page seo factors such as meta title, description, keywords, h1 tag and img alt tag.
How to optimize title tag for local SEO business?
While creating title tag for a website which focuses on all over the world we consider different things. However, in case of local business so we have to adopt a different strategy while creating title tag for local business. Remember to include a phone number in the title tag on each page. And make sure that your phone number & name of the business and address should be same on each page because Google considers this thing.
Use Address & Phone Number in Description
Try to include address or city name and phone number in the meta description as it will help you rank better in SERP.
Optimize H1 Tag
Use keywords in H1 tag and include the name of the city. For example: if you are working on a dentist site in Delhi, so your h1 tag should include the name of the city in it. And practice the same thing while optimizing the image alt tag.
Google Business Page
If you are doing local business SEO then don’t forget to optimize your Google business page. If you have not claimed a business page, then, go ahead and do it. Google business page will also help in improving your overall ranking.
How to add Google business page?
To know how to add Google business page visit this page.
- Add detail description of your product on Google business page.
- Choose the right category in Google business page for example if you are doing so of a dentist so choose dentist or health care in Google business page as the category.
- Google gives you the opportunity to upload pictures so make most out of this opportunity. And upload as many pictures as you have on Google business page.
- Do not forget to add a local phone number to your business page.
- Add your business address in Google business page and make sure that you use the same address everywhere.
- Upload a high-resolution profile image and cover photo.
- Add your opening times/days (if relevant).
- To rank high get the review from local people.
Efficiently optimizing your local page will definitely give a boost to your ranking.