Role of Digital Marketing in Online Business

role of digital marketing

Digital Media

Digital Marketing is an alien term for many businesses who aspire to explore this platform, however, in the lack of proper guidance, they find it a hard nut to crack. With evolving time, Digital marketing has become the need of the hour. Hence companies striving for sustainable development should embrace this new medium with open arms. Digital Marketing is an umbrella term that comprises of various online activities and efforts to connect with the audience, drive sales & leads for their businesses. Digital marketing is a comprehensive term includes different social media channels such as Facebook, Twitter, Google, Bing, Email Marketing and Online Reputation Management, etc. The effective & strategic use of this channel can bring enormous benefits for any business. Thus, one should accurately utilize this platform.



However, in the absence of proper strategy and planning, one won’t be able to gain benefits accordingly. Therefore, to orchestrate strategy and purposeful utilization of the digital channels every business requires a consultant who can chalk out strategies on their behalf and promote their business online.

 

Types of Digital Marketing:

Digital Marketing is an umberralla term, it combines various terms such as Social Media Marketing, Search Engine Marketing and Search Engine Optimizatio, ORM (Online Reputation Management) and Email Marketing.

 

These all above mentioned term conjointly becomes Digital Marketing.

Search Engine Optimization: Search engine optimization or Seo is one of the most important aspect of SEO. In Seo, a website is optimized based on various search engines Google, Bing and Yahoo etc.

A webmaster basically optimize a website so that it starts to rank on various keyword without paying a penny. In other word, a webmaster adhere to the search engine rules and policies and then keep on working on different keywords for the words which is being searched highly on the net and then keep working on various activities so that website shows on first page of search engine when someone search for that particular keyword.

Seo includes various activities such as onpage optimization, off page optimization, backlink creation etc.

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