Many content marketers are facing a struggle to create engaging content. As per reports, 50% of B2C marketers and 54% of B2B content marketers face this constant struggle.
To stand out in the race, the quality of content is vital. You need to improve your marketing content, but how to improve this content?
The current buzzwords are the quality of content. It implies that content must attain the goal of the marketer to persuade a reader/ customer to consume more of it, share this with their network or inspire to buy a product or service.
Thus, you must look out for:
- Time on post/ page
- Comments on post
- Shares of posts
- Number of individuals added to your list
- Number of purchases
How can you improve your content without ceasing to neglect optimization in order to enhance your visibility in organic search? Here are a few ways:
Put Focus on Audience
Authentic content marketing is not advertising that is re-purposed. It is creating something that will create a buzz. You are creating content for the sake of your reader. Thus your content must be entertaining and persuasive enough to force your reader to stop and read.
In spite of this, a big reason why marketers struggle to create engaging content is for the reason that they do not focus on the reader or customer while creating content.
Instead of designing content that sells, it is better to create content that provides value by way of entertainment or information. In addition, as in the case of successful advertising, the success of your content depends on the specific targeting of a customer leading him/ her to purchase.
Checking of Facts
If you desire to gain the trust of your audience, fact-checking is an essential task. When you are writing about fresh topics or writing fast to make use of trending events, it is quite likely that mistakes may emerge. When you gain a reputation for factual accuracy and lack of bias, it implies that your audience will seek your help and look at you for the sake of thought leadership.
Back up your Points with Research
For building credibility, the best way is to do referencing of data and research. By doing research, you can convince your audience that you are proficient in what you are talking about.
Use Insights and Quotes from Experts
Another mode to build credibility is to use insights and quotes from industry experts to throw light on a specific topic. This not only links your content to the authority of experts, but it also establishes your importance and trustworthiness of your words. An additional benefit is to expand the breadth of your content, permitting you to feature topics in which you have little knowledge.
Make use of Visuals
It is not always good to communicate via text. Since not every bit of content has to be based on text, illustrations and visuals gain importance. Expressing information in the form of illustrations, graphs, etc. may be more effective than a wealth of content. Visuals may also serve as metaphors.
Do not use Jargon
The content of top quality is surely simple to understand. Based on your audience, you may use jargon with care. Some members of your audience may have a more progressive understanding of a subject compared to others, such that you can manipulate the subject matter and language as per the target audience.
Make use of an Editor and Proofreader
Avoid publishing any content which has not been proofread and edited. Gaps in the total flow of and structure of content, as well as mistakes, can damage the experience of the reader and erode her trust in you.
You can use a proofreader to identify minor errors such as typos, missing commas, etc. An editor can work with you on phrasing, storyline, the order of points and missing links.
You can use services as an in-house or freelance editor. You must ensure that the editor works to ensure consistency with your style guide and identify options for making the content better.
Focus on your SEO
One easy and powerful way to enhance search rankings of your post is the optimization of your on-page elements. For instance, you must incorporate your target keyword into the meta-data and title. You can consult a professional SEO company in India.
These are some tips to improve the value of your online marketing content.