In 2017 several reports predicted the end of Qr codes much like HD-DVD or Myspace. However, half of the year 2017 has been passed, but QR codes are still being used abundantly all across the world, and there is no stopping for it. Recently, Snapchat introduced “snap codes” for users to share account information with friends. There are other giant companies such as Instagram and Google investing their time & money in QR codes. Thus, seeing the uprising demand of QR codes; this question might arise in your mind that why QR codes are still relevant in Today’s world and what makes it so valuable. Thus, if you are also having questions regarding the importance of QR codes, then read these five reasons that entail why QR codes are still relevant.
Due to the rise of popularity of videos on social media channels such as Facebook, Twitter, and Youtube, it will become the most important aspect of content marketing in upcoming years. According to a report, 74% of the audience on Social media engage with videos; hence, QR codes bequeath an excellent way to connect to a video from a non-digital medium, like displaying movie previews from a poster, video introduction from a resume or food preparation steps from a recipe.
The QR codes play a pivotal role in apps downloading. It can be extremely benevolent for retailers who have frequent engagements with customers. Additionally, they can also entail user the benefits of downloading the app in-store at the point of purchase.
QR codes prove immensely advantageous for marketers. The scan can tell them which campaign is driving more benefits to the organization and which demographic area is responding the most to running the campaign. The above indication helps them to refine their next campaign more accurately.
The rise in mobile users in recent year has advanced the usage of QR and its relevancy. According to a report in the year 2015-2016, there was an 11% increase in the number of QR codes generated from 2015 to 2016. Thus, considering above figures, the role of QR can’t be underestimated.
Qr codes are quite easy to use even a laymen with no prior knowledge to use smart devices with little training can learn to operate this. Moreover, one can build his/her QR code to track their marketing results or whatsoever.
Thus, the above-listed reasons validate the importance of Qr Codes proficiently, however, to continue to be successful, it is imperative that marketers lay more stress on the user experience. Moreover, QR codes should be designed in such a manner so that a layman can easily understand and use it.
Marketers should use QR codes only where it is required. They should not force users to download or use it. They should not use QR codes if the offer is not worth user time because it will not deliver great results. Thus to reap best results, marketers should use it efficiently. They should remember that delivering true value will be rewarded with increased web traffic and conversions.